Pepsi Youngistan?

In a nutshell: Obvious couple Ranbir and Deepika. Scary big brother Shah Rukh who believes in aliens. Ranbir tells him he's from a planet called Youngistan, and is promptly installed in Deepika's room as her bodyguard. He follows this bit of good luck by drinking Pepsi in a can -- like all of India does -- holding it the way the copywriter's parents must have taught their child to do.

Why it sucks: Where does one begin? The inane script? The desperate attempt to replicate 'Yeh Dil Maange More' (which, incidentally, had its own stupidity quotient)? The same look on SRK's face in the seven commercials preceeding this one? The complete inability of the ad to compel one to run out for Pepsi? The sheer lack of intelligence that led to the coining of 'Youngistan'? The atrocious editing that went back and forth three times to establish how dim-witted Ranbir connected 'Young' to 'Istan'? This is a classic example of why a bad filmmaker and worse copywriter can ruin the image of an industry.

Possible solution: You have three of the hottest actors and, presumably, an insane budget to work with. And this is what Pepsi agreed to foot the bill for? Really? Why not use the supposed Saawariya-Om Shanti Om-cold war to your advantage and get the actors to bond over Pepsi? Yes, the ad agency in question would end up making that look inane too, of course, but at least it wouldn't be such a solid slap in the face of viewers with a brain. Fire the copywriter.